(Ad) Search engine optimization, or SEO, trends are constantly evolving, with the result that what worked for SEO in 2022 is not likely to be the best strategy in 2023. Therefore, it’s important to adapt your marketing strategies to stay up-to-date with Google’s search engine algorithm if you want to ensure your brand’s website pages are ranking at or near the top.
In today’s increasingly competitive landscape, staying ahead is more important than ever to outrank your competition. Here are the SEO trends for 2023 that you need to know to get a head start.
5 Top SEO Trends in 2023
Trend #1: Optimize For Online Shoppers
We’re in the middle of a digital revolution where many of our everyday activities are happening online, including shopping. According to Statista, retail e-commerce revenue in the U.S. was estimated to be just shy of $905 billion in 2022. What’s more, it is forecast to surpass $1.7 trillion a year by 2027.
Though online commerce was already pivoting towards growth, the pandemic accelerated the trend, leaving many businesses caught off-guard. That’s why so many businesses seek the services of an SEO company to stay relevant.
Consumers have turned to online shopping to order groceries, everyday items like clothing and personal hygiene items, home goods, and more.
With that in mind, Google trends in 2023 are also shifting. The search engine company has also expanded its offerings to make it more enticing for businesses to sell on its platform. Moreover, Google is FREE, and businesses don’t have to pay commission fees on product listings.
But Google also intends to facilitate a better shopping experience for online buyers. The search engine company has always placed the user experience at the forefront of its shopping platform and has created a shopping graph for buyers.
The AI-enhanced graph pulls real-time data from product listings across multiple merchants to deliver relevant products that meet a consumer’s needs. It does this through various sources, including reviews, videos, product specifications, prices, and benefits.
A shopper can also upload an image of a product to Google, and the search engine will find the product for them, even though the consumer might not know the brand or the name of the product.
How Can You Optimize For Google Trends In 2023?
- Ensure a fast-loading time on your business’s e-commerce website.
- Optimize keywords in your products’ listings.
- Ensure your site is optimized for mobile devices, as 72.9% of online purchases are made on mobile devices.
- Incorporate keywords into alt tags for your images to help Google find them.
Ensure a fast-loading time on your business’s e-commerce website.Optimize keywords in your products’ listings.Ensure your site is optimized for mobile devices, as 72.9% of online purchases are made on mobile devices.Incorporate keywords into alt tags for your images to help Google find them.
Trend #2: Include Video Marketing As Part Of Your SEO Marketing Campaign
Video marketing platforms like YouTube and TikTok, among others, have taken the marketing world by storm. In fact, 86% of brands now use video as a marketing tool to increase leads and conversions.
Here are some other statistics that can speak to the power of video marketing:
- Brand awareness increases by 139% after consumers watch a marketing video.
- More than 50% of all consumers use video to help them make a purchasing decision.
- Video marketing can improve your conversion rate by 86%.
- 54% of consumers want to see video content from a business they support.
- 51% of marketing professionals say video yields the best return on investment (ROI) for their marketing dollars.
- Seven out of 10 consumers have made a purchasing decision because of an ad they saw on YouTube.
- Your website is 53 times more likely to show on the first Google page search results when you have a video on your site.
- Customers prefer to interact with videos rather than text.
Looking ahead, more consumers than ever will look to videos when searching for products and services. Google has already rolled out new features to help users find the information they’re looking for faster with the help of videos.
You’ll want to ensure that video marketing is vital to your SEO marketing strategy in 2023.
What Can You Do To Optimize Video Marketing In 2023?
- Create videos about relevant topics related to your service or product that address a consumer’s need.
- Incorporate video throughout your website.
- Use keywords when it comes to labeling your videos.
- Use hashtags when sharing videos on social media pages.
- Get a marketing professional onboard to create videos for your brand. Two-thirds of businesses get outside help for video content creation because they recognize the importance of having a skilled video marketing expert to help increase brand awareness.
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Trend #3: Optimize For Voice Search And Conversational Queries
SEO trends in 2023 will see more users performing voice searches. Google’s top goal is to answer a user’s query quickly and accurately.
Google created its LaMDA, an AI language system to help the search engine understand natural, conversational dialogue better.
So, when a consumer asks a query on the type of product they’re looking for, LaMDA can quickly break it down to deliver the most relevant results.
So, part of your SEO strategy in 2023 should revolve around optimizing for voice searches and conversational queries.
How To Optimize For Voice Searches On Google In 2023?
- Anticipate queries. Consider users’ questions regarding the type of product or service you sell, then create blog posts that answer those questions. To do this, you have to anticipate the user’s needs. This is easy to accomplish when you understand your product, know what consumers are looking for, and then bridge that gap. Remember to use local lingo when selling your product in a particular geographic region.
- Optimize with conversational phrasing in mind. Let’s say your product line includes running shoes. A person might want to know what the best all-terrain running shoe is. But if they type their query in a search box, they are likely to be brief and state, “best all-terrain running shoe.” On the other hand, consumers are more likely to ask a full question when performing a voice query. They might say, “What is the best all-terrain running shoe?” Since voice searches are becoming the norm, it is probably best to be on point to match conversational queries rather than search boxes.
- Be succinct when answering queries. You want to help Google quickly answer the user’s question. So, to optimize for conversational queries, deliver concise answers with relevant keywords. You may answer a query by briefly highlighting the top brands (yours included) and later expanding on the content.
Trend #4: Optimize Using Semantically Related Keywords
Google is quite sophisticated in its approach to narrowing down keyword searches. Not only does it link keywords and keyword phrases to the best web pages on the subject, but it also does so by including similar relevant keywords in its search.
So, the more semantically related keywords you use in your content, the better the chance that Google will notice and rank you higher in web searches.
Utilizing multiple similar keywords also helps to expand on a subject and bring more value to your web visitor, increasing the chances that they will find your content more useful.
How Can You Incorporate And Optimize Semantically Related Keywords?
- Anticipate who your web visitors or users will be, as well as their needs and any questions they may have.
- Create content that provides useful answers. Put yourself in your consumer’s shoes and develop a central topic, then cluster related content and phrases and use similar keywords.
- Identify your main keyword, research, and seek synonyms interconnected to your main topic.
- Create personas that are likely to be part of your viewing audience or represent your ideal customer, who will most likely resonate with your brand and be most open to the content you’ve created.
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Trend #5: Optimize Images For SEO In 2023
Pictures and images can help transform a dull website into a dynamic, engaging platform that captivates your target consumer and retains their interest. But first, a user must ultimately be led to your website through a search engine like Google.
The problem is that although optimizing images for more visibility is something that has been around for a while, many brands underutilize the practice.
SEO rankings and more traffic to your website are just some of the reasons to optimize images. The user experience is another consideration.
For instance, image files that are too large can slow down the loading of your web pages. And that frustrates web visitors who might decide to move on and bounce away from your website towards the next web page that shows up in their search. So, you could lose a potential customer to the competition.
Optimizing your website’s images is a necessary SEO trend that is here to stay. If you want decreased bounce rates and increased conversions, optimize images to keep both the search engines and potential consumers happy.
What Are The Best Ways To Optimize Images For SEO In 2023?
- Perform an audit on all of the images on your website to ensure they are fully optimized.
- Ensure that all images are compressed.
- Use relevant keywords when naming each image. First, be consistent with the keywords you’ve already used for the related content, keeping in mind that you are naming images for both search engines and users.
- Use relevant keywords when naming each image. First, be consistent with the keywords you’ve already used for the related content, keeping in mind that you are naming images for both search engines and users.
- If you haven’t already, convert every image on your site to a next-gen format like WEBP. This will help ensure that images load faster and have a higher-quality resolution.
SEO Trends for 2023: Key Takeaways
The bottom line is that SEO trends should always be at the forefront of your digital marketing campaign for your business to see its best success.
That means staying apprised of the latest SEO trends to leverage those strategies and stay ahead of your competition.
A new SEO master plan will keep you performing well in search engine results, driving more targeted traffic to your brand’s website.
It’s also important to remember that what works today differs from what will work tomorrow.
The future of SEO is always an evolving process that bears great consideration. But it’s challenging to keep up with when you’re running a business.
That’s why many brands choose to have an SEO marketing professional take the reigns and formulate a winning SEO marketing plan to increase their brand’s visibility.
